ROCK THE RIDE began on a 2018 Napa Valley bike ride with Congressman Mike Thompson (CA-04), now retired Napa County Sheriff John Robertson and Ride Napa Valley Event Producer Rebecca Kotch, after the aftermath of the Marjory Stoneman Douglas High School mass shooting in Parkland, FL, and The Pathway Home tragedy in Yountville, CA. Both shootings were within three weeks of each other. That same year, the Borderline mass shooting took the life of beloved 18-year-old Napa resident, and Pepperdine student, Alaina Housley. Alaina’s Voice Foundation became a beneficiary in 2019 at Rock the Ride and inspired the Napa Valley 1839 FC ENOUGH cycling and soccer kits.